Generate awareness and leads on LinkedIn:  Family office professionals are always on the lookout for ways to simplify the administration of charitable gifts. So, they were targeted on LinkedIn with singular messaging that identifies how the Giving
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  Funnel to the website:  Next, prospects were driven to giving-place.com and presented with clear, concise features, benefits, and backstory with highly visible call-to-action buttons. They easily accessed information, gained insight, and swiftly to
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  Re-engage and recapture attention:  When prospects went to exit the site without taking action, they were re-engaged with thought leadership content. This further showcased Giving Place’s unique expertise and gave people on the fence more reasons t
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