When COVID-19 disrupted a massive global effort to eliminate 20 neglected tropical diseases, support for the operation began to wane. That's when the Bill & Melinda Gates Foundation showed up at the 2022 Kigali Summit, on their site, and across social media to give governments, pharmaceutical execs, and philanthropists 1.7 billion reasons to recommit to the cause.
Giving Place is all about simplifying every aspect of charitable giving. Especially when it comes to converting more professionals who administer it.
Generate awareness and leads on LinkedIn: Family office professionals are always on the lookout for ways to simplify the administration of charitable gifts. So, they were targeted on LinkedIn with singular messaging that identifies how the Giving Place platform can help overcome the most common challenges they face.
Funnel to the website: Next, prospects were driven to giving-place.com and presented with clear, concise features, benefits, and backstory with highly visible call-to-action buttons. They easily accessed information, gained insight, and swiftly took action—driving up conversions while experiencing firsthand the Giving Place commitment to simplicity.
Re-engage and recapture attention: When prospects went to exit the site without taking action, they were re-engaged with thought leadership content. This further showcased Giving Place’s unique expertise and gave people on the fence more reasons to click for a demo. The top five reasons, in fact.
Something most people don't know about smoking—it sickens our environment, too! In recognition of World No Tobacco Day, Stopping Tobacco Organizations and Products (STOP) set out on social media with bite-size content to expose Big Tobacco for the harm they bring to our planet.
When the International Champions Cup came to the US, Heineken kicked off the tournament with some intel on Instagram to help American soccer fans fully enjoy the European football experience.
Nobody cares for a community’s needs like the people who live there. State Farm Neighborhood Assist lets good neighbors turn that caring into doing.
How would you do $25,000 worth of good? Every year, State Farm asks good neighbors across America to think about ways they would improve their neighborhoods with $25,000.
Submit your $25,000 idea! Get a shot at a $25,000 grant to fund it.
What good can $25,000 do? Watch and see. To inspire participation, documentary-style videos are shared to show the good $25,000 can do.
The 200 finalists are announced! Let the voting begin! People everywhere are invited to visit the site, read personal stories about the great things good neighbors want to do for their communities, and cast their votes to decide which 40 improvement projects will get $25,000.
Let the promoting begin! Finalists spread the word and drive votes with the help of social media tips, key messages, email templates, even live access to experts!
Which projects to vote for? Won’t have to look far! Geo-targeted, cause-type filtering makes it easy find improvement projects to support in your area.
It’s tallying time! State Farm counts the votes to see which 40 improvement projects come out on top.
Meet the winners! State Farm reveals the 40 grant recipients and shares stories across social media of all the good they plan to do.
Millions raised. Millions uplifted. Since Neighborhood Assist launched, it has raised over $12M (and counting) to help communities turn caring into doing, and continues to inspire good neighbors across America to be even better ones.
ExxonMobil’s new Synergy fuel was really connecting with customers. As for the ExxonMobil brand, not so much. Social media was teeming with negative sentiment. How to make things a bit more positive? Start with a social campaign that lets people refuel with a different sort of synergy—the human kind.
Hidden coves? Haunted roads? What’s your must-go? What happens when ExxonMobil brings people together to discover their new favorite must-go road trip destinations? A whole new world of adventure to refuel you! Friends try new trips, share in their journeys, and connect with the brand in a positive way.
Journey through time and see the lights of Las Vegas.
Escape the city just 30 minutes out of Seattle. And 40 feet up.
Find yourself in Austin’s hidden oasis.
Let yourself loose in Wisconsin’s island wilderness.
Album 2: Scare up some ideas for America’s spookiest road trips.
Album 3: Hot springs your thing? Dive in here.
Album 4: Gift yourself some new ways to light up the holidays.
Who says game day has to stop because traffic does? ExxonMobil’s football car games keep the good times rolling even when game day traffic isn’t. How big of a win is this play? Score thousands of positive reactions for the brand!
20 chances to guess the player, team or city.
Spot the most bumper stickers for your team.
It’s the thought that refuels! Car-themed e-cards let friends refuel each other in thoughtful ways and enjoy a more human side of the brand.
Tag your friend who’s a human GPS.
Tag your friend who doubles as your on-the-road DJ.
Tag your favorite copilot.
Millennials are known to place a high priority on wellness. Yet, many living with asthma deny themselves the most essential element of good health—oxygen. That’s because 50-100% of them don’t use their inhalers correctly. RespiClick is here to help them get their fair share of air.
When patients come in for a check-up, they might not always think to ask their doctor about a simpler way to control their asthma. Now they will.
Ever-evolving zombies call for even more resourceful defenders! Welcome to the world of Nerf. Where the only thing more imaginative than the zombie scenarios are the ways kids play off each other’s strengths to defend against them.
Zombie ambush! Send in the muscle, rapid-fire style!
Zombies zapping the power? Deploy the team to zap ‘em back!
You never know what sort of chaos life may send your way. You’ve got to be prepared for the unexpected with auto, home, and life insurance from State Farm. Problem is, most people don’t think to do it. So, we sent a friendly reminder in the form of a not-so-friendly 30-foot, laser-blasting robot. Then it smashed its way to Cannes for a Lion!
The chaos started on social media...
...and then blasted its way onto mobile.
What’s better than more conversions? 948% more! When State Farm’s D2C digital wasn’t converting prospects, it was time to uncomplicate things. To communicate more like good neighbors, and less like an insurance manual. The result? A 948% lift in policy acquisitions!
So many beauty products, so many promises. When shoppers go online to see what’s possible with skincare, it can be hard to know what to trust. The solution: break down the science in human terms—and in a voice they can relate to. All courtesy of Neutrogena.
